Influenced sales provides you with information on the estimated value of products your buyers purchased after watching one or more videos in your store. 

How do we calculate influenced sales?

A combination of ATC clicks and price information available on your store’s PDPs allows us to calculate the ‘click value’ for each ATC click made after a shopper watched at least one video in your store. This allows us to estimate the value of products added to cart, which is multiplied by 0.3 (based on an average cart abandonment rate of about 70%) — to reflect the value of purchases. 

Why does my tab show ‘insufficient data’?

The minimum threshold required to display representative data for influenced sales are at least 150 ATC clicks from video viewers. 
There may also be cases where price information is not available on the PDP, or where layout may interfere with the collection of relevant data. 
These can be resolved by creating invisible placeholders on your PDPs. 
 

💡Earliest available data is from August, 2023.

More questions? 
Please contact us at support@videoly.co.