This guide walks you through the process of creating custom audiences in GA4 based on Videoly events.

💡This guide only covers events Videoly sends to your GA4 via GTM/dataLayer implementation and doesn't apply to dataLayer events we send you. For more information on GA4 events Videoly sends, click HERE.

Creating your audiences

• Navigate to ‘Admin’ in your GA4 property
• Click ‘Audiences’
• Select ‘Create a custom audience’

Viewers

• Name your audience ‘Viewers’
• Select or search for event ‘Videoly_videoStart’
• Ensure the condition is set to ‘Include users when:’
• Ensure the ‘Condition Scoping’ is set to ‘Across all sessions’
• Ensure ‘Membership Duration’ is set to the maximum limit
• Click ‘Save’

Non-viewers

1. First condition

• Create a new audience and name it ‘Non-viewers’
• Ensure the condition is set to ‘Include users when:’
• Select or search for event 'Videoly_initialize'
• Ensure the ‘Condition Scoping’ is set to ‘Within the same session’

2. Second condition

• Click the ‘+’ icon to ''Add condition group to exclude
• Make sure it is set to ‘Exclude from audience permanently’
• Select or search for event 'Videoly_videoStart' (This will exclude users who had the chance to watch a video in the widget, but didn't)
• Ensure the ‘Condition Scoping’ is set to ‘Within the same session’
• Click ‘Save’

Questions? Please contact us at support@videoly.co.